Cheap oil changes in akron ohio drivers#

Slagle and his wife, Joanne, established S&S Tire in 1976. S&S Tire is also one of the region’s largest retailers of custom wheels. Customers find an extensive range of tires for automobiles, light trucks, and SUVs as well as tires for farming equipment, mowers and golf carts, heavy-duty trucks, construction equipment, trailers and RVs. I feel as long as our price is competitive, if we do a good job and get it done on time, a customer will think of us when they need other services or tires,” says Slagle.įrom alignments to engine diagnostics, about any type of vehicle repair can be performed by the 40 employees of the three S&S Tire stores. If a customer has an appointment, you need to start on time. “Our society places so many demands on people’s time. S&S Tire uses and markets a semi-synthetic Kendall oil which costs a little more but is better for the engine and environment. Margins on oil changes are about the same at all three locations. The S&S Tire stores in Peoria and Surprise each have one bay reserved for oil changes. The number of oil changes performed each day ranges from 12 at the Goodyear location, which has two dedicated bays, to six at the Peoria store. “They are primarily a traffic builder into our stores,” says Slagle. Once a customer brings in a vehicle for an oil change, S&S Tire technicians perform a safety inspection and point out any items needing attention. But they are also looking for speed and high-quality service. “They don’t advertise price as much as they do convenience.”Ĭonvenience is important to customers squeezing an oil change into their busy lives. But, “It’s a different type of market,” says Slagle. S&S Tire, like other independent tire dealerships, might charge less for an oil change than the local Walmart, quick-change oil places such as Jiffy Lube, and car dealerships. He can’t make a profit, and I don’t want to compete with him.” Slagle’s customers drive past a shop offering oil changes for just $9.98. If we do that, they come back for other services,” says Bob Slagle, founder and president of S&S Tire and Auto Service Center, which has three stores on the west side of Phoenix in Goodyear, Peoria and Surprise, Ariz. But reliability and performance is important, too. Each of our stores is near a retirement community. Knowing the job is done correctly and with the right materials trumps price for motorists bringing their vehicles to the dealerships owned by the Slagle family of Phoenix, Ariz., and Ross Blankenship of Akron, Ohio.

Cheap oil changes in akron ohio drivers#

But when it comes to their vehicles, not all drivers are looking for bottom-feeder pricing. Consumers know the tactic well: Discount the price of an essential service or product to attract customers, ideally laying the groundwork for future transactions while selling higher-margin items or services along with the discounted one. Teasing price-conscious customers into the shop for routine maintenance plays to a dealer’s strengths. An offensive strategy that makes the most of the humdrum oil change keeps customers in the pipeline for sales and services down the road. Getting it requires a stronger offensive in a sputtering economy.